Case Study: Village Aid

Jun 24, 2010

• Brand refresh
• Website development
• Marketing literature (flyers, posters)
• “Style guide” for consistent image
• Annual reports, newsletters and one-off papers
• Got involved on a personal level with fundraising events (The Three Peaks Challenge, London Triathlon, Christmas Market, Ceilidhs and other music events)

What they got:

• The design process offered a chance to review exactly what they set out to achieve, how they did it, and how they approached what they did. This rejuvenated motivations within the team and led to a clearer set of business objectives
• Publishing events and news items online helps to keep their network of members involved and informed
• Donations and income from products sold through the website have increased
• An online “repository” of information that can be used by potential funders to read in detail about activities past and present
• A professional image that makes their partners in West Africa proud of Village Aid’s involvement, improves its chances of being considered reliable enough for long-term or high-value investments (share donations, legacy giving and core or restricted funding bids)